If we put in VFX tools that TDs are asking for, some arch/viz users complain that they didn’t get *their* most-requested features. If we put in improved modeling tools specifically requested by architectural and engineering modelers (like the Chamfer tools), some vocal members of the VFX crowd think they’re silly and useless, since *they* don’t use them. No matter what features Autodesk puts into Max, *someone* is going to complain, “but you didn’t improve this specific thing that *I* want and use and value above everything else!” However, that widespread use is a double-edged sword. 3ds Max is one of the Top 10 products at Autodesk (out of 150 different software packages.)Īs a person who’s been in the CG industry for nearly 30 years, and has worked with (and for) Autodesk off-and-on during that time, my perspective on this may be a bit different from yours.ģds Max is the most successful 3D content creation app in the world, with the biggest user base and the most widespread penetration in every DCC industry. Technomancer, I’m responding specifically to the comment “Autodesk seem to be sleepwalking to oblivion.” No, the company is successful, regardless of your (or my) personal opinions on every one of the company’s business decisions.

Lets just hope when the layoff lottery (just that regular corporate streamlining and cutting the fat) comes around again, in order to satisfy those same shareholders and make up for the expectations, you dont end up on the chopping block. It takes all sorts i guess and this world isnt going downhill by itself now is it. I would just be utterly ashamed as a human being. Wait…no yeah, even if my livelihood was depending on it i could just not swing it. Just as a last example in a long line of unquestionably anticonsumer behavior. Surefire indicators of success, no question.īut you see, i would be deeply, profoundly embarrassed to shill for a corporation that has shown time and again utter disregard to their user-base, most recently by announcing the (illegal) discontinuation of activation codes for 3+ year old version,

Ah yes, the two indicators: how much have we squeezed our user base and how much are the gamblers willing to bet on us.

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